Sarah Happ

Redesign & Custom Shopify Theme

A modern Shopify redesign built from Figma, focused on creating a cleaner user experience, stronger visual consistency, and a flexible storefront that is easy to manage and scale.

Shopify 2.0

Figma to Shopify

Custom Theme

Liquid

Performance

Client

Sarah Happ

Industry

Lifestyle / Consumer Products

Services

Figma to Shopify Development Custom Theme Development

Platform

Shopify 2.0

The Goal

Redesign the Sarah Happ storefront from Figma into a polished, responsive Shopify experience that improves usability, strengthens the brand presentation, and gives the team more flexibility to manage content.

The Challenge

The existing storefront needed a more modern and consistent digital experience that better reflected the brand and made it easier for customers to understand the products and navigate the store.

Existing design needed a more modern visual direction
Inconsistent layouts across different pages
Mobile experience required improvement
Limited flexibility for updating storefront content
Need for a cleaner and more scalable Shopify theme structure

My Approach

Review

Reviewed the existing storefront, Figma designs, content structure, and customer journey to identify usability and development requirements.

Design

Translated the approved Figma direction into a consistent visual system with refined spacing, typography, layouts, and responsive behavior.

Build

Developed the redesign as a custom Shopify 2.0 theme using Liquid, reusable sections, flexible settings, and responsive front-end code.

Optimize

Refined responsive behavior, theme performance, usability, and content flexibility across desktop, tablet, and mobile devices.

Focused on translating the Figma vision accurately into Shopify while creating a clean, flexible, and seamless shopping experience across every device.

What I Delivered

Custom Shopify Theme

Developed the Sarah Happ redesign as a custom Shopify 2.0 theme with reusable sections and flexible theme settings.

Figma-to-Shopify Development

Translated the supplied Figma designs into responsive Shopify pages while maintaining consistent spacing, typography, and visual details.

Responsive UI/UX

Built layouts that adapt smoothly across desktop, tablet, and mobile for a consistent customer experience.

Flexible Theme Sections

Created editable Shopify sections that allow the team to update imagery, copy, products, and promotional content without custom coding.

Project Outcome

Modernized Storefront

A cleaner and more polished interface that better reflects Sarah App's brand direction.

Improved Mobile UX

Responsive layouts make browsing and interacting with the storefront easier across smaller screens.

Flexible Content Management

Reusable Shopify sections give the team more control over everyday website updates.

Scalable Theme

A structured Shopify 2.0 build designed to support future products, pages, campaigns, and enhancements.

The redesigned Sarah Happ storefront transforms the original Figma concept into a polished Shopify experience that is responsive, flexible, easy to manage, and ready to grow with the brand.