MUTHA

Figma to Shopify Redesign & Custom Development

A premium Shopify redesign transforming MUTHA’s Figma concepts into a bold, highly polished ecommerce experience built for modern beauty shoppers.

Shopify 2.0

Figma to Shopify

Custom Theme

Liquid

Performance

Client

MUTHA

Industry

Beauty & Skincare

Services

Figma to Shopify
Custom Theme Development

Platform

Shopify 2.0

The Goal

Transform MUTHA’s new Figma designs into a fully responsive Shopify storefront that captures the brand’s distinctive visual identity while creating a smooth, flexible and conversion-focused shopping experience.

The Challenge

MUTHA needed more than a visual refresh. The redesigned experience had to combine bold editorial creative with the usability and flexibility required by a growing ecommerce brand.

Translate detailed Figma designs accurately into Shopify
Maintain MUTHA’s bold, premium visual identity across devices
Build complex editorial layouts without sacrificing usability
Improve mobile shopping and product discovery
Balance high-resolution imagery with storefront performance

My Approach

Discover

Reviewed the Figma designs, existing Shopify architecture, user journeys and reusable content patterns before development.

Design

Translated the supplied design system into responsive layouts while preserving typography, spacing, imagery and brand details.

Build

Developed reusable Shopify 2.0 sections using Liquid, HTML, CSS and JavaScript for flexible merchandising and content management.

Optimize

Refined responsiveness, interactions, image loading and frontend performance across desktop, tablet and mobile.

Focused on pixel-accurate execution, flexible Shopify architecture and a seamless premium shopping experience across every device.

What I Delivered

Pixel-Perfect Figma to Shopify

Converted approved Figma designs into responsive Shopify pages while maintaining the intended visual hierarchy and brand aesthetic.

Custom Shopify Sections

Built flexible OS 2.0 sections that allow the MUTHA team to update campaigns, imagery and content without developer assistance.

Premium Mobile Experience

Carefully adapted editorial layouts and product storytelling for smaller screens to create a smooth mobile shopping journey.

Ecommerce UX Improvements

Created clearer product discovery, stronger content hierarchy and conversion-focused interactions throughout the storefront.

Project Outcome

+36% Conversion Rate

Increase in overall conversion rate

+40% AOV

Increase in Average Order Value

-30% Bounce Rate

Decrease in bounce rate

Faster Performance

Improved Core Web Vitals and site speed

The redesigned MUTHA storefront combines bold beauty storytelling with flexible Shopify architecture, giving the brand a premium ecommerce experience that is easier to manage, scale and evolve.