Kristin Ess Hair

Figma to Custom Shopify Store

A custom Shopify storefront built from the ground up for Kristin Ess Hair — translating a polished Figma design into a responsive, scalable ecommerce experience for a modern haircare brand.

Shopify 2.0

Figma to Shopify

Custom Theme

Liquid

Performance

Client

Kristin Ess Hair

Industry

Beauty & Haircare

Services

Shopify Design & Development Custom Theme Development

Platform

Shopify 2.0

The Goal

Build a completely new Shopify storefront from approved Figma designs while preserving Kristin Ess Hair’s premium visual identity and creating a flexible ecommerce foundation that could support a large and growing product catalog.

The Challenge

Building a new ecommerce experience from scratch meant translating detailed creative direction into a storefront that looked polished while remaining flexible and easy to manage.

Translating detailed Figma layouts accurately into Shopify
Supporting a large catalog across multiple haircare collections and categories
Creating reusable sections without compromising the custom design
Maintaining a consistent experience across desktop, tablet, and mobile
Balancing rich imagery and editorial content with fast storefront performance
Building intuitive navigation for a wide range of products and routines

My Approach

Discover

Reviewed the Figma system, content hierarchy, product catalog, collection structure, and functional requirements before development.

Design

Translated the approved Figma layouts into responsive components while maintaining typography, spacing, imagery, and brand consistency.

Build

Developed the storefront in Shopify using Liquid, reusable OS 2.0 sections, custom styling, responsive layouts, and flexible theme settings.

Optimize

Refined responsive behavior, reusable components, navigation, image handling, and frontend performance for a smoother shopping experience.

Focused on pixel-accurate execution, scalable Shopify architecture, and a seamless shopping journey — from product discovery to checkout.

What I Delivered

Custom Shopify Theme

Built a custom Shopify storefront from the ground up based directly on the supplied Figma designs.

Pixel-Accurate Figma Development

Recreated layouts, typography, visual hierarchy, spacing, and interactions while adapting them properly for responsive ecommerce.

Flexible Shopify Sections

Developed reusable OS 2.0 sections and configurable content blocks so the storefront can evolve without rebuilding pages.

Collection & Product Experience

Created scalable templates for merchandising a broad range of shampoos, conditioners, styling products, treatments, tools, glosses and other product collections.

Project Outcome

+30% Conversion Rate

Increase in overall conversion rate

+41% AOV

Increase in Average Order Value

-25% Bounce Rate

Decrease in bounce rate

Faster Performance

Improved Core Web Vitals and site speed

The completed Kristin Ess Hair storefront transformed the original Figma vision into a polished, production-ready Shopify experience — combining strong visual storytelling, scalable merchandising, and flexible theme architecture for ongoing growth.