A Shopify build for Feelgoodz, crafted to reflect sustainable comfort and global craftsmanship. I merged minimalist UX with vibrant storytelling to highlight natural rubber footwear and artisan-made accessories. The site channels the brand’s regenerative ethos and fair trade values, guiding users through a tactile, emotionally resonant shopping journey.

Rebuilt the site from the ground up, starting with wireframes and interactive prototypes in Figma. Implemented the design in Shopify using Nyla Site Builder, a modern front-end framework with a full no-code editor for flexible content management.