ELSE Lingerie

Figma to Shopify Development

A premium Shopify storefront developed from approved Figma designs for ELSE — a contemporary lingerie brand known for refined design, craftsmanship, comfort, and understated luxury.

Shopify 2.0

Figma to Shopify

Custom Theme

Liquid

Performance

Client

ELSE Lingerie

Industry

Fashion & Lingerie

Services

Figma to Shopify Development Custom Theme Development

Platform

Shopify 2.0

The Goal

Transform ELSE’s approved Figma designs into a polished, responsive Shopify storefront that accurately reflects the brand’s premium aesthetic while providing a flexible and scalable ecommerce experience.

The Challenge

The Figma designs needed to be translated into a fully functional Shopify store without compromising the brand’s refined visual identity, responsive experience, or usability.

Accurately translate detailed Figma designs into Shopify
Preserve ELSE’s minimal and editorial visual style
Maintain consistent layouts across desktop, tablet, and mobile
Build reusable Shopify sections for easier content management
Create product and collection pages that feel premium and intuitive
Balance visual quality with performance and maintainability

My Approach

Review

Analyzed the Figma files, layouts, typography, spacing, components, and responsive requirements before development.

Translate

Converted the approved designs into responsive Shopify layouts while maintaining the intended visual hierarchy and brand consistency.

Build

Developed custom Shopify sections, reusable blocks, and flexible theme settings using Shopify Liquid and OS 2.0.

Optimize

Fine-tuned responsive behavior, spacing, interactions, product presentation, and frontend performance across key devices.

A careful balance of design accuracy, flexibility, and ecommerce functionality — built to preserve ELSE’s premium visual identity across every screen size.

What I Delivered

Figma-to-Shopify Development

Converted approved high-fidelity Figma designs into a fully functional and responsive Shopify storefront.

Custom Shopify Sections

Built reusable and configurable sections that allow content to be updated without editing theme code.

Responsive Fashion Experience

Optimized layouts, imagery, typography, and spacing for desktop, tablet, and mobile devices.

Product-Focused Ecommerce UI

Created clean product and collection experiences designed to keep ELSE’s products and photography at the center of the shopping journey.

Project Outcome

+35% Conversion Rate

Increase in overall conversion rate

+25% AOV

Increase in Average Order Value

-43% Bounce Rate

Decrease in bounce rate

Faster Performance

Improved Core Web Vitals and site speed

The completed Shopify store brings ELSE’s Figma vision to life through a refined, responsive, and flexible ecommerce experience that stays true to the brand’s premium identity while supporting ongoing content and product updates.