Crafted a Shopify experience that mirrors ELSE’s ethos: modern femininity, elevated simplicity, and intuitive flow. The store blends editorial elegance with high-performance UX, guiding users from discovery to purchase with emotional clarity and technical precision.

Rebuilt the site from the ground up, starting with wireframes and interactive prototypes in Figma. Implemented the design in Shopify using Nyla Site Builder, a modern front-end framework with a full no-code editor for flexible content management.