Crafted a Shopify experience that channels Austin’s spirit through minimalist design and symbolic storytelling. I optimized the user journey with conversion-focused layouts and emotionally resonant product narratives. Integrated key apps to elevate performance and retention.

Rebuilt the site from the ground up, starting with wireframes and interactive prototypes in Figma. Implemented the design in Shopify using Nyla Site Builder, a modern front-end framework with a full no-code editor for flexible content management.