Built a Shopify store that reflects Anna Sheffield’s poetic approach to fine jewelry—where symbolism, ceremony, and timeless design meet intuitive UX. The site blends editorial elegance with high-performance architecture, guiding users through a soulful, conversion-optimized journey. Rebuilt the site from the ground up, starting with wireframes and interactive prototypes in Figma. Implemented the design in Shopify using Nyla Site Builder, a modern front-end framework with a full no-code editor for flexible content management.