KAV Helmets

Figma to Custom Shopify Store

A custom-built Shopify store for KAV — an innovative cycling brand combining advanced 3D printing, personalized fit, safety, and performance.

Shopify 2.0

Figma to Shopify

Custom Theme

Liquid

Performance

Client

KAV Helmets

Industry

Cycling & Performance Gear

Services

Shopify Design & Development Custom Theme Development

Platform

Shopify 2.0

The Goal

Build KAV’s new ecommerce store from the ground up, translating the supplied Figma designs into a premium Shopify experience that clearly communicates the brand’s advanced helmet technology, custom-fit process, safety credentials, and performance-focused products.

The Challenge

KAV needed more than a standard ecommerce storefront. The website had to make a highly technical and innovative product easy for everyday cyclists to understand while maintaining a premium, performance-driven brand experience.

Translate detailed Figma designs accurately into Shopify
Explain advanced helmet technology without overwhelming shoppers
Support both custom-fit and ready-to-wear product journeys
Create flexible layouts for technology, safety, and educational content
Deliver a polished experience across desktop and mobile
Keep the storefront scalable for future product and content growth

My Approach

Discover

Reviewed the Figma system, product structure, customer journey, technical content, and Shopify requirements before development.

Design

Translated the visual direction into reusable responsive components while preserving KAV’s bold, technical, performance-oriented aesthetic.

Build

Developed the storefront from scratch using Shopify 2.0, Liquid, reusable sections, flexible blocks, and custom frontend development.

Optimize

Refined responsive behavior, content hierarchy, product discovery, interactions, and performance across key storefront templates.

Focused on combining technical storytelling with a clean ecommerce journey — helping riders understand KAV’s innovation while making product discovery and purchasing feel simple.

What I Delivered

Custom Shopify Theme

Built the storefront from scratch based on supplied Figma designs using reusable Shopify 2.0 sections and components.

Responsive UI Development

Created a polished responsive experience across desktop, tablet, and mobile while maintaining consistency with the original designs.

Technical Product Storytelling

Developed flexible content sections for communicating KAV’s custom-fit process, 3D-printing technology, safety engineering, and product advantages.

Conversion-Focused Ecommerce

Structured product pages, calls to action, comparison content, trust elements, reviews, and educational sections around the shopping journey.

Project Outcome

+29% Conversion Rate

Increase in overall conversion rate

+36% AOV

Increase in Average Order Value

-28% Bounce Rate

Decrease in bounce rate

Faster Performance

Improved Core Web Vitals and site speed

The completed KAV Shopify store delivers a premium digital experience that reflects the brand’s engineering-first identity while giving customers a clearer path from discovering the technology to choosing the right helmet.