OneSkin

Redesign & Custom Shopify Theme

A high-performance, conversion-focused Shopify store built for OneSkin – a premium skincare brand backed by dermatological science.

Shopify 2.0

Custom Theme

Liquid

CRO

Performance

Client

OneSkin

Industry

Health & Beauty

Services

Shopify Design & Development Custom Theme

Platform

Shopify

The Goal

Redesign the OneSkin store to reflect the brand's premium positioning, improve user experience, and build a fast, scalable Shopify theme optimized for conversions.

The Challenge

The previous site didn’t fully communicate OneSkin’s science-backed brand value and wasn’t optimized for conversions or performance.

Outdated design not aligned with the premium brand
Poor mobile experience and navigation
Slow load times impacting user experience and SEO
Limited customization with the previous theme
Low conversion rate and average order value

My Approach

Discover

Analyzed user behavior, site performance, and competitor benchmarks.

Design

Created a clean, modern UI that reflects OneSkin's premium and scientific identity.

Build

Developed a fully custom Shopify 2.0 theme using Liquid, optimized for speed and scalability.

Optimize

Implemented CRO best practices, improved UX, and fine-tuned performance.

Focused on clarity, trust, science-backed storytelling, and a seamless shopping experience
– from product discovery to checkout.

What I Delivered

Custom Shopify Theme

Built from scratch with Shopify 2.0 standards for flexibility and performance.

Premium UI/UX Design

Modern, minimalist design that highlights product efficacy and built trust.

Optimized Performance

Improved Core Web Vitals and overall site speed for a smoother experience.

CRO Enhancements

Optimized product pages, trust elements, and checkout flow to increase conversions.

Project Outcome

+42% Conversion Rate

Increase in overall conversion rate

+28% AOV

Increase in Average Order Value

-35% Bounce Rate

Decrease in bounce rate

Faster Performance

Improved Core Web Vitals and site speed

The new OneSkin store now reflects the brand's innovation and quality, delivering a better experience for customers and stronger results for the business.